Case Study
Able started it’s roots as able radio, a Cwmbran based not for profit that gives adults with learning disabilities a series of social and activity based opportunities. As the charity has grown, today it offers more than radio at its core and focuses on four pillars of activity—radio, video, music & gardening. Its previous brand was very much tied to it’s original radio origins, and needed a rebrand to represent the organisation and all that it offers
Before and after. The original branding was very much focussed on its original radio roots
Positively legible
The previous brand had connotations associated with radio/video with it’s symbolism. The letters are tightly spaced making it difficult to read. We wanted a new approach to represent positivity, the four pillars, be bold, empowering, clear and accessible.
Our approach is a bold and legible word mark that is high contrast and accessible. The mark is formed from 4 circles to represent the 4 pillars, and set to a “plus formation“ to empower positivity. The colour pallete is calm and positive. The mark is a flexible element of the brand, and can be used to extend the brand and represent able, and all it offers.
Enabling a voice
The headline tone of voice is empowering & positive, and uses the charity name to convey the ethos of able and what it offers to it’s community
